“Do not plan for ventures before finishing what’s at hand.” – Euripides
“The little dissatisfaction which every artist feels at the completion of a work forms the germ of a new work.” – Berthold Auerbach
We’ve been working with Studio Holladay throughout our rebranding process, and I cannot begin to describe how beneficial it has been to have the same smart group of folks working on all of the different bits and pieces. It is fun to see a visual representation of the creative process Holladay went through when thinking about our brand and how it would lend itself to our brochures, business cards, signage, and now, our website. We are so grateful to Iris Kavanagh and Crystal Birns, two former AC board members, who served on our rebranding committee and steered us in all of the right directions.
We had two potentially opposing goals when designing this site. We had a vast amount of information that needed to be easily accessible to the different groups we serve. But we also wanted a site that was visually arresting, colorful, and also clean and easy to view. So we tasked our designers to come up with a site that was easy to navigate while also being unusual and artful. We think they did a terrific job.
It was also important to us that our mission be front and center. That is why all of our programs and services are listed under our three core strategies: promote, connect, invest. We hope that by connecting our strategies to our programs in this way, we will do a better job of conveying who we are, what we do, and why our work is important when people unfamiliar to the Council come to our site. And we hope that our new site makes it easy for all of our user groups – Open Studios artists, teaching artists, grantees, schools, arts administrators, and so many more – to quickly and easily get the information they need.
It is tremendously satisfying to finally finish our rebranding process, coming just months after our permanent relocation to the Tannery Arts Center. Now, we as a team finally feel we are home, in many senses of the word. We have a name that makes sense, a brand that reflects who we truly are, a website that will help us be of service to our community, and a strategic plan that challenges us to be our best and highest selves, both as individuals and as an organization.
I am so grateful to the two board presidents who were leaders in this process. Marcella Alligham was our board leadership when we launched the plan, and Linda Charman accepted the mantle halfway through and finished the job. Both were invaluable, providing excellent guidance, motivation, and smart thinking. I’m also so grateful for Sally Green, our Development & Communications Director, who has been my partner in crime throughout this process. She may be on maternity leave right now, but her talent and warmth still reverberate through our hallways and help us make good decisions. And to all of the board and staff members who gave their time, energy, and passion to this project: thank you. I’m humbled to get to play in this sandbox with all of you.
And now, back to the work.