“Beginnings are always messy.” – John Galsworthy
“The way to get started is to quit talking and begin doing.” – Walt Disney
“I have never started a poem yet whose end I knew.” – Robert Frost
On June 3rd, we will be publicly unveiling our new name, logo, brand identity, and strategic plan. These changes have been eighteen months in the making, and have encompassed some of the most exhilarating months I’ve had in my professional life.
I believe that change for the sake of change can be a good thing, that rewiring your neural pathways on occasion just to keep your brain nimble is an acceptable and even crucial practice. But the shifts we are working on are not just for the sake of change. We have been deliberate and thoughtful in every step, and sometimes dozens of hours of work were tossed out because a different direction became clear. And I wouldn’t say we’ve been careful – that could have hobbled our process – but we did take care with every decision. We disagreed, we argued our points, we made decisions and then changed them in light of new information, we talked about impact and perception, we talked about how we want to please everyone but can’t please everyone. It was messy.
I love messy. Not in my home, but in a group process, I think messy is great. Messy means people aren’t going with the flow, they aren’t agreeing out of apathy, and they are willing to stake their claim and dig in and see what happens. And that happened pretty much every step of the way. The most satisfying thing about messy? It’s when the mess gets cleaned up, and everyone is satisfied with the results. And that is where we are now, as an organization, with our new plan.
After all of this is unveiled, however, the real work begins. We have to implement this plan, and we have to strive toward the impact that we are determined to make in this community.
I worked as an actor and performer for many years prior to become a nonprofit executive. One of the reasons I quit acting – and there were many – is that I came to a major realization that I preferred rehearsal to performance. I loved both the discovery process of rehearsal, and the insta-family feeling that is often created between cast and crew members as they flesh out a show. I love process more than product. So the challenge for me is to see this strategic plan not as a product, but as an animated guide – a coach, even – to push me forward in this work. Goodness knows there are plenty of stretch goals in the plan, and I need to breathe life into those goals and have them frame my work every day.
Nina Simon of the MAH was recently awarded a Nextie, which honors young people in this community who are making a major impact. In her acceptance speech, she encouraged everyone in the room to reach out and offer their help to others who are working to make great things happen in Santa Cruz County. I heartily and enthusiastically second that idea, and indeed, I walked up to her and said, “Nina, you scratch my itch.” But this idea – that we can pretty much do whatever great things we want if we work collectively – is a driving force behind our new strategic plan.
So, my challenge, to myself, and to the Cultural Council, is to do just that: reach out, get involved, push forward on our vision, and if the time calls for it, get messy. There’s plenty of work to do in this community, and plenty of folks who are ready to get involved. Let’s get started.